This is a step in the right direction, but if Nascar really wanted to attract a more diverse audience they should have jumped on the spinners craze a few years back. From ESPN:
Daytona International Speedway will implement a voluntary flag exchange program this weekend for any fans flying a Confederate flag during the track's traditional Independence Day race weekend.
DIS President Joie Chitwood said Tuesday that because fans had purchased tickets and the event is so close to happening, he would not change the flag policy for this weekend. He said the track will offer United States flags in exchange for Confederate flags...
NASCAR chairman Brian France said last week that he would work with the tracks -- Daytona, like many tracks, is owned by the France family-controlled International Speedway Corp. -- to see what they can do to eliminate the flag from the infield. NASCAR already bans the flag from any official areas of the tracks -- race cars, programs, signage, etc., and in 2012 nixed plans for golfer Bubba Watson to drive his General Lee car from the "The Dukes of Hazzard" during a prerace event because of the Confederate flag on its roof.