I'm not a big fan of memes, except for some strange reason the one I posted last week featuring Kim Kardashian. But the picture above has attracted a lot of attention on Facebook and Twitter in the day since it was decided by a grand jury not made up of Mike Brown's peers that Officer Darren Wilson was just in shooting the unarmed teen. People want to direct their anger somewhere, rightly so, and a Black Friday boycott is, on the surface, a well-meaning way to do that.
And I'm all for sitting out Black Friday, even if a new pair of Jordans comes out and I end up losing money that I often get from reselling to hypebeasts. But as a social movement a Black Friday boycott accomplishes next to nothing, especially if you're just delaying your holiday shopping for another day or week. To really make a mark we black folks and (according to Nielsen) our trillion dollar buying power would need to financially sit out the entire holiday season and have other pro-justice people join us. That means no gift buying for that terribly commercialized derivative of a pagan holiday we call Christmas.
Then you'd have an affect on public companies' earnings and increased media attention. But you would also help decrease consumer spending, which is the backbone of our economy, and could lead to job losses. Maybe even your own. A better plan? Support politicians and policies that decrease the militarization of police, encourage your local police force to hire officers who reflect the community that they serve, and tread carefully because The Man is often looking for a reason to shoot.